Rotorua Canopy Tours has celebrated its first year in business, having taken more than 11,000 people through the pristine Dansey Rd Scenic Reserve, on the outskirts of Rotorua.
Co-founder and company director James Fitzgerald said it had been a big year for the fledging eco-tourism company, which operates New Zealand's only native forest zipline canopy tour and now employs 12 staff to meet demand, even in the middle of winter.
"We're really pleased the tour is generating quite a reputation and it's definitely making a big mark in Rotorua," he said.
TripAdvisor, the world's largest travel review website, has Rotorua Canopy Tours ranked as the No1 activity out of 677 in the North Island and Rotorua.
"It's been a great year. Not only are we happy with the reaction of our customers but we have initiated a major step in our conservation vision to return the forest to a pre-human state."