The Rotorua Basketball Association, in conjunction with schools, are planning a series of videos that will include its members of all ages shouting "come home Steve" and are hoping they will go viral and attract his attention.
The public can get involved by sharing photos of their own basketball skills, tagging the Rotorua Basketball Facebook page and including the #comehomesteven hashtag in their posts.
Rotorua Basketball Association development co-ordinator Sue Pene said having such high-level games played in Rotorua was inspiring for young players, with a number of them motivated by what Adams had achieved.
"It would be a great opportunity to watch their basketball idols in action and to have Steve there would mean the world to them."
The International Basketball Federation (FIBA) game between the Tall Blacks and Hong Kong will be played at the Rotorua Energy Events Centre on Thursday, June 28. Tickets are on sale at www.ticketmaster.co.nz
Adams has not yet confirmed whether he will be in New Zealand when the game takes place.