"Hopefully, people have a really great time," she said.
The line-up includes Bond Street Bridge, the Sonic Delusion Full Band, Matiu Te Huki, Jersey Bob, Mat Rapid and others.
Ms Vincent said the festival featured music of all genres.
"There's folk music, electro folk, soul, reggae, indie rock and rock 'n' roll and more, so there's definitely something for everyone to enjoy."
Festival-goers will get to camp on site, cook together and participate in numerous activities during the three-day event, she said.
A two-hour trek to Rainbow Mountain and dip in the hot pools 2km away was also an option for festival-goers looking for other activities to do, Ms Vincent said.
She hoped for a big turnout.
"It would be wonderful to see music enthusiasts, families - anyone - come along and join in the fun."
There are 22 cabins at the campsite for festival-goers to sleep in if they need accommodation, at an extra cost.
Free camping and self contained vans were welcome. A food van will be on site, but festival-goers were encouraged to bring their own food and drink.
Tickets are available from Musicworks Rotorua or at the gate.
Details
What: The Rogue Fest.
Where: Waiotapu Old Forest School Camp, Waikaremoana Road, Rotorua.
When: Today from 7.30pm to 12am. Tomorrow from 4pm to 12am and Sunday from 10am to 2pm.
Cost: $85 for an at-the-gate adult ticket for all three days. Children under 12 free, over 12 half price. Or $30 for a Friday night ticket, $50 for a Saturday ticket.
