This is the sixth year the music event has been held and the second under its new name, Rhythm Rotorua - previously known as Rotorua BluesFeast.
This year has been planned to be just as good with the wide range of local, national and international entertainers taking to the stage, she said.
"Without exception the BluesFeast Trust has produced another great line-up of music, including country, blues, originals and rock, featuring the best of local talent plus some national and overseas musical icons."
Rhythm Rotorua will be at the Rotorua Arts Village (Rave) on the corner of Hinemoa and Hinemaru Sts on Sunday, January 27 between 12.30pm and 8pm.
Tickets are available from the Rotorua Arts Village (RAVE), the Belgian Bar, Seismic Gastrobar, Ticketmaster and the New Zealand Credit Union for $25 each.