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Home / Rotorua Daily Post

Reporoa pair's app makes farm work easier

Laurilee McMichael
Rotorua Daily Post·
30 Oct, 2013 08:33 PM3 mins to read

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FARMER'S FRIEND: Brother and sister team Robert and Louise Hathaway came up with the idea of a smartphone app to help farmers make grazing calculations while out on the farm. They are joined by Robert's son, Felix, 2. PHOTO/LAURILEE MCMICHAEL 311013twgrazingap

FARMER'S FRIEND: Brother and sister team Robert and Louise Hathaway came up with the idea of a smartphone app to help farmers make grazing calculations while out on the farm. They are joined by Robert's son, Felix, 2. PHOTO/LAURILEE MCMICHAEL 311013twgrazingap

A Reporoa farmer and his sister have come up with a new app to make life easier for dairy farmers.

The New Zealand Dairy Farm Grazing Calculator, thought up by farmer Robert Hathaway and produced by his app-developing, website-building sister, Louise Hathaway, went on sale on the iTunes and Android stores last month and has already been downloaded 300 times.

The pair hope that as word spreads, sales will grow.

The app can be used to work out a number of grazing-related questions for farmers. Mr Hathaway uses it to calculate how many days the feed in a paddock will last a herd and to figure how many kilograms of dry matter his cows will get per day in a particular paddock.

"With this, you can stand in the paddock and make a decision about how many days you want to get out of the paddock or whether you have to feed silage or add supplements."

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Among other things, the app can also work out how many tonnes of dry matter are contained in a silage stack or how much grass cover is needed in a particular area.

Mr Hathaway said all the grazing equations in the app were ones commonly used by farmers but instead of having to carry a calculator or use a pen and paper, he could now do it all on his smartphone. Because so many pieces of information go into working out the grazing, an app can be more straightforward than a calculator, he says, and eliminates error when working out the complicated equations.

Mr Hathaway got the idea when he was working out his own grazing and began wondering if there was an app which would do the job for him.

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There wasn't anything that was simple and suited to New Zealand, so he turned to his sister.

"He said 'do you think you can make this?'," Miss Hathaway said, "and I said 'yip'."

They spent about three months developing the app, and Miss Hathaway made Apple and Android versions.

She said it was important to keep it simple so it would be easy to use on the farm, but still allowed farmers to compare grazing scenarios by changing variables such as paddock size without having to redo the calculation.

Once she had come up with a prototype, the pair tested it and gave it to friends and other farmers to try out.

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"We had a lot of people when we were first developing it and showing it to people, saying it was such a good idea," Miss Hathaway said.

The app costs $2.59 because the pair wanted to keep it affordable, and they're hope as word spreads, sales will rise.

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