Mr Chetty said good customer service was essential in any business, especially tourism and hospitality.
"I have a firm belief that you don't build a business you build people, and then people build your business.
"The team at Silveroaks Resort Heritage is striving to deliver consistent service excellence to all our guests.
"I strongly believe that the Raising the Bar initiative will create even better customer service standards in Rotorua," he said.
Raising the Bar spokesman Heinz Fett said service equalled profit and he encouraged more service-related businesses to get involved. He said as part of the initiative many Rotorua business have been delivered individually-numbered puzzle pieces in the hope they would help "put together the Rotorua puzzle We really want to encourage owners to bring their staff along as well.
"Service is not a dirty word ... it is a high value commodity that adds to a business immensely," he said.
Mr Fett said two workshops had been finalised for 5pm on July 1 and 8am on July 2.
Both will be run by the ANZ Bank and held at Rydges Rotorua Hotel under the title "How to deliver excellent service" and will cost $15 a head.
Anyone interested in Raising the Bar should email Kay Clarke at kay@stayandplaynz.com.