"No matter who you talk to everyone will tell you they give good service, but that's not always the case."
He said 100 per cent of a business' profit came from its customers.
"While 42 per cent of people will tell a business they didn't like their service, 20 per cent of them will tell 10 other people about their experience."
He said recent statistics revealed 36 per cent of people were not happy or satisfied with their customer service experience.
Mr Eaden said on a positive note, the perception of service standards in general had gone up, albeit slightly, for the first time in six years.
Raising the Bar spokesman Heinz Fett said he was very pleased with the turnout, which exceeded expectations.
"It's a good start," he said.
"We also want to know what people would like to see at future workshops."
Mr Fett said the first workshops were free to attend after generous sponsorship from Rydges and the ANZ Bank.
Anyone interested in Raising the Bar can contact Kay Clarke by email at kay@stayandplaynz.com.