Pig and Whistle Historic Pub owner Gregg Brown said it had been steady.
"It's been a great weekend and I was at the lakes earlier and it was choc of block, so there is a lot of people visiting. On Friday it was normal sort of day but Saturday and Sunday there was an increase, lot of visitors."
Co-owner of Atticus Finch, Cherry Te Kiri also said they also enjoyed a good weekend and with no real quiet period.
Tour groups were kept busy with plenty of visitors enjoying the local sights with the Rotorua Duck Tours.
"The whole month of January has been quite busy for us which has been great. The weather is definitely a contributing factor," company director Trevor Weir said.
"We've had a lot of international visitors and still a lot of domestic [visitors] with the school holidays."
Mr Weir said numbers had increased compared to this time last year and they expected their busy period to last right through until at least the end of April.