"Prosecutions of this nature under the Crimes Act 1961 carry penalties of up to a year's imprisonment. Police will continue to take a hard line for this type of offending."
Two of the three deaths have involved motorbikes.
"It is a timely reminder for riders of motorcycles, particularly those who have had their bikes stored over the wet season, to be extra vigilant by constantly monitoring their own riding ability and being aware of their surroundings," Mr Wylie said.
"Motorcycle riders are more likely to be injured in a crash so ensure you are visible to all road users by wearing the best protective clothing you can afford and that your headlight is on at all times. Always wear a helmet, ride defensively and ensure your bike is maintained.
"It is equally important for other drivers to be aware of their surroundings and extra vigilant in relation to motorcyclists and cyclists who aren't as easily seen as larger vehicles. Sharing the road and sharing responsibility for safety is vital."
Mr Wylie said police wanted all drivers to have a safe summer on Eastern Bay of Plenty roads and unfortunately the increased number of crashes this year has eventuated from some drivers and riders making poor decisions.
The number of roads deaths this year in the Eastern Bay of Plenty has increased to 11, compared to four deaths in 2013.
