Our View: Dob in the dumpers

It's getting repetitive but we'll keep saying it - stop dumping your household rubbish on our roadsides and in our forests.
Conservation Week is a time to celebrate our beautiful region and its assets and in Rotorua's case, a good opportunity to call on all people to take pride in where they live.
One way they can do so is to ensure they don't litter and that they dispose of their rubbish properly and legally so that generations to come can enjoy living here as we do now.
The illegal dumping sites in and around our city are a blight on our image and international reputation as a tourist destination of the highest calibre, a reputation which forms the basis of our local economy.
Rotorua mayor Kevin Winters is urging people to dob in dumpers after another check of sites known for being used as illegal dumping grounds found the usual mess. Household rubbish, unwanted furniture, animal carcasses, broken toys, even piles of undelivered mail were found at regular spots like Waipa, State Highway 5, Mountain Rd and Ngapuna.
Most embarrassingly, when staff from this newspaper checked the district's most notorious dumping site, Mountain Rd, tourists were there trying to enjoy the view of our city and Lake Rotorua. Instead, they were faced with rubbish down the hillside and a terrible stench from the rotting animal carcasses dumped there. What a great look for our tourist city.
There seems to be an element of our population who simply don't care and who will continue their disgusting ways until they are caught and punished. So yes, let's dob in the dumpers. Unfortunately, catching them seems to be the hardest thing.
What is so baffling about this issue is that the effort people put into travelling to these places to illegally dump their rubbish is greater and in some cases must be more costly, than driving to the city dump with it.
It is a most frustrating and vexing issue and one for which ratepayers are paying. Every time a crew has to go out and clean up yet another load of rubbish from a roadside, it's costing us and no doubt taking funding away from other important services.
Most Rotorua residents take great pride in what our region has to offer and the fact that others enjoy visiting here. It's a shame there are some among us who don't.