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Home / Rotorua Daily Post

Our People: Oscar Nathan

By Jill Nicholas
Rotorua Daily Post·
16 May, 2015 06:00 PM5 mins to read

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FRONT MAN: Oscar Nathan will be promoting Rotorua at Trenz this week. PHOTO/BEN FRASER

FRONT MAN: Oscar Nathan will be promoting Rotorua at Trenz this week. PHOTO/BEN FRASER

THIS coming week Oscar Nathan will be home-hosting more than a thousand guests and their "hangers-on" from across tourism's international and national sectors.

Not that they'll be jam-packed into his house or the high-end holiday retreat across the road that he and wife Renee have operated for the past few years.

Rather, they'll be based in the Energy Events Centre where, from tomorrow, New Zealand's biggest tourism showcase Trenz will be based.

We confidently predict our bald "home-hosting" opening line will have Oscar cringing.

He told us at least half a dozen times it's Rotorua, and the wider region, doing the hosting - that he happens to be Destination Rotorua's majordomo is purely coincidental.

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That's as may be, but the reality is he's the local front man; an added bonus is that he's former deputy chairman of the Tourism Industry Association, Trenz's organising body.

Tourism is an industry in which this 42-year-old's donned many hats. His present Destination Rotorua's general manager role is, for him, second time around - he headed its forerunner Tourism Rotorua after time as its international marketing manager.

If anything dispels the perception selling local tourism to the world's all glitz and glamour Oscar reckons that job was it.

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"People were convinced it was all about luxury junkets but erecting and re-erecting stands in different venues every few days, before catching the red eye to the next, has no glamour at all."

It's an insight into a wee portion of positions he's held, places he's been, but what of Oscar Nathan the bloke? His name's as familiar in Rotorua as the whiff of sulphur but the reality is he's an intensely private person.

Our People had to slog hard to pin him down, it was the mention of Trenz that dented his resistance; he's passionate about it and the financial rewards it reaps - an estimated $2 million to the local economy, tens of millions for the country's coffers.

Since graduating from Waikato University with a Bachelor in Management Studies Rotorua's been his home. His whakapapa (genealogy) is of the far north and Sydney was his birthplace.

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Geographically it made him born to travel. "I used to come to see my grandparents and cuzzies at least three times a year, I had a Junior Jet Club book, I was really proud of that, those were the days unaccompanied minors got to sit on the pilot's lap as they parked the plane."

It was "all Rotorua girl" Renee (nee Paul) that brought him to the North Island's tourism mecca.

"We met three years into my stint at university, we were doing the same degree, she was much more efficient than me but I was very determined she was 'the one'.

"She makes no bones about the fact her initial impression of me wasn't crash hot. I like to kid myself I was pursing a career in tourism when I came here but, in reality, it allowed me to follow her back to her home and marry her."

His first job was as the project co-ordinator at the then Maori Arts and Crafts Institute (now Te Puia).

"Coming from a theoretical marketing background I was thrown in at the deep end . . . it was really cool."

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Cool's a word Oscar uses a lot, it sits well with the relaxed persona we uncover once his allergy to interviews is laid to rest.

He uses it to describe being the first Maori to be named Young Executive of the Year, representing his country at the World Young Executive congress in the US in 2000.

"That was a massively cool experience, I was pipped at the post for the international title but, to be honest, I was more going along for the experience than the accolade."

From Tourism Rotorua he became Tamaki Tours' chief executive; next up was regional business advisor to the Poutama Trust, fostering growth in Maori businesses.

All was going swimmingly until one early morning in February 2006 when he came as close as it's possible to come to losing a leg.

En route home from the gym a seizure knocked him senseless, sending his car off Ranolf St into Kuirau Park.

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"I'd never had one before, I came to looking at the whitest white I've ever seen - it was my bone, that leg's now packed with steel, I spent two months in hospital looking down on my house.

"I've never driven since my accident, a car invariably comes with the various jobs I've had but I'm always mindful if I had another one [seizure] I could take out someone else - a whole family."

During his recovery period he was busy, to use his word, "tu-tuing" around. This included hands-on involvement founding Waka Digital, an IT company servicing the Maori business sector; he remains a director.

It was during that down time he restored and renovated the Qualmark four-star-rated retreat his mate, the council's Maori advisor, Mauriora Kingi, named Muruata; it translates to "new beginnings".

"Tourism Minister, Damien O'Connor, and his deputy, Dover Samuels, were at the opening, I guess that was due to my network within the industry."

Oscar's an ace networker, an invaluable asset for Trenz.

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"Holding the country's pinnacle tourism event is a massive coup for Rotorua, it reminds our community how important this part of our economy is," he said.

OSCAR NATHAN
Born: Sydney, 1972.
Education: Primary schooling in Sydney, Hato Petera College Auckland, Waikato University.
Family: Wife Renee, son Logan (12).
Interests: Family, "huge" Game of Thrones fan, following soccer and tennis ("my leg means I can only shuffle on the court now"). "I know it sounds boring but I just like business."
Executive positions held: Deputy chairman Tourism Industry Association, board member: Te Puia, Hospitality Standards Institute, Waiariki Polytech, Rotorua Chamber of Commerce; chairman Rotorua Maori in Tourism, deputy chairman Rotorua Tourism Committee, former Waikato University Te Kotahi Research Institute director and taskforce member Hui Taumata 2005.
Personal Philosophy: "Life's short - make the most of it."

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