Rotorua came to the party with stunning weather, despite a chilly start and, in another feature iconic to the event, athletes were sent off to the sound of Te Arawa kapa haka performers.
By the end, participants were hugging, high fiving and even dancing over the finish line to the cheers of spectators.
It's an iconic event many - if not all - locals have fond memories of, whether they are of taking part or cheering on the runners from the sidelines.
In the lead up to the marathon, the Rotorua Daily Post talked to countless people with inspiring tales about why they were taking part.
From Sarah Martelli, who was raising money for the New Zealand Gynaecological Cancer Foundation due to her own cancer journey, to Ross Steele who this year ran his 100th marathon.
These stories only add to the inspiring atmosphere of the Rotorua Marathon.
To those who competed, congratulations on doing something many of us only dream of, and to those who cheered from the sidelines, your unwavering support does not go unnoticed.