The media's relationship with the public is ever-evolving, particularly with advances in technology including social media.
Society itself seems to have evolved to a point where intolerance of others' views is the norm.
To that end, the media, at least those reporting from the sidelines, are now often seen as the enemy by those glued to a political viewpoint.
Put simply, it seems to be a case of "If you're not with us you're against us".
They're half right - we're not with them. But we're not the enemy.
When you make your voting decision, if you haven't already, plenty of others will have told you who to vote for.
We won't do that, but we do hope we've given you enough information to make a vote that represents your own wishes and hopes for yourself, your family and New Zealand.