But he's not keen on the race idea, because he says there are more important issues. Instead, he's challenged Mr Flavell to a proper debate - with the topic being Te Ture Whenua Maori Act.
Charge $10 at the door, Mr Coffey says, and the proceeds can go to the Edgecumbe folk.
Mr Flavell has responded to that wero (challenge) with glee, but has suggested both challenges be carried out. Mr Coffey is still adamant not to have the race.
With each posting on Facebook, there's more and more comments from supporters in both camps. It kept our newsfeeds buzzing for more than a day.
Such excitement from mainly local Maori over politics is brilliant. Let's get this campaign cooking, hook everyone in and see more people out there having an opinion and ultimately voting this year.
If we can all raise a few dollars for our Waiariki electorate friends in Edgecumbe along the way, surely it's a good result.