The city buzzes with activities, restaurants and shops overflow with patrons and the general atmosphere is positively electric.
This Labour Weekend has so far been no different.
There have been scores of activities on, including calendar favourites like the Okere Falls Beerfest, whichwas once again brimming with jovial customers.
Image 1 of 5: (clockwise from bottom left) Josh Ballard, Michael Walker, Eric Deverick, Ruben Anderson, Lewis Hogan-Estall, Brad Ingram. Photo/Ben Fraser
Then, for those who had their sights set on a weekend of wining and dining, the likes of Eat Streat and Stratosphere did not disappoint.
While Rotorua is often the getaway of choice for many North Island families on a long weekend, locals too have been making the most of the activities on offer.
And why not. We are lucky to live in a tourist town that is going from strength to strength.
Image 1 of 6: Hot Rods and Classic Car Display at Ngongotaha Domain. Angie Harvey, (left), and Jason Quinn. 22 October 2017 Rotorua Daily Post Photograph by Ben Fraser
Driving around on Saturday, it was hard to miss the various construction fences and scaffolding dotted around the city centre.
Although it's a bit of an eyesore right now, once done, our CBD is going to look better than ever, and hopefully in time for this summer's line-up of concerts, activities and festivals.
If this long weekend is anything to go by - weather aside - we will be in for a buzzing holiday period.