Over the coming weeks another generation of Kiwi kids will experience that, and the best part is that Rotorua will again be in the thick of it.
But while I have my rugby tickets ready, the America's Cup for me is likely to be more of a slow-burner, with little attention paid to the races so far.
But if previous years are anything to go by, that will change as we get to the business end of the regatta. Like Lions' tours, the America's Cup has some inexplicable force that seems to draw the country in, despite many of us never having been on a yacht in our lives.
Sure, there are more important things in life than sport. But when it brings such excitement, joy, camaraderie and sense of pride to so many people - it's well worth giving in to the hype.