Cafe Concepts director Troy Morrison said Rotorua was the next logical step in a North Island expansion.
"We are sure that the new store will be well received by the people of Rotorua. The Dunkin' Donuts fit-out will look modern and inviting and people will find it a great place to meet up with friends for a fresh coffee and doughnut. We also hope that it offers people a meeting place in the original retail heart of Rotorua," he said.
Mr Morrison said the company had plenty of inquiries in the past few years from people in Rotorua asking when Dunkin' Donuts would open in the city, so he was positive the store would do well.
The store will be hiring a combination of retail staff, shift managers and a store manager.
Mr Morrison said the company was looking for staff who brought enthusiasm, honesty and a genuine enjoyment of interacting with other team members and the public.
He said job applications would be taken on site at 1252 Tutanekai St on September 19, from 1pm and 4pm.
The store is expected to open before the end of October.