Taupo Mayor Rick Cooper said he was looking forward to some "rocking good times and another full house in 2014".
"We look forward to our guests discovering all the area has to offer, including the natural beauty of Lake Taupo, Huka Falls and other tourist attractions, as well as our fantastic cafes and restaurants," he said.
American rock band Lynyrd Skynyrd shot to fame in the 1970s as a result of their driving live performances and signature tunes like Sweet Home Alabama, Free Bird, and Saturday Night Special.
Mickey Thomas, the voice behind Starship, recorded a string of hits including No Way Out, We Built This City and Nothing's Gonna Stop Us Now.
English art rock group 10cc were huge in the 1970s and 80s with hits like Dreadlock Holiday, The Things We Do For Love, I'm Not In Love, and Cry.
The concert starts at 11am with a yet-to-be-announced Kiwi artist followed by 10cc at 1pm, Starship at 3pm and Lynyrd Skynyrd at 5pm.
Tickets can be purchased from the Taupo i-Site, www.ticketek.co.nz, or by calling (0800) 8425 3835.