Tour de France veteran Julian Dean will ride in the family event at the airport with his sons, Tanner and Val.
Continuing the road-bike theme, there will be a women-only ride on Sunday, February 15, organised by Agnes Arnold from Revolve Rotorua.
It would be a casual, relaxed, environment, she said.
Cycling Rotorua will also run a street criterium on Tuesday, February 17, and a road race on Thursday, February 19.
On the final day, Sunday, February 22, there will be the second summer edition of Bike the Lake - a circumnavigation of Lake Rotorua starting from 7.30am.
For more on the festival, see www.rotoruabikefestival.com, or www.facebook.com/RotoruaBikeFestival.