"We are in an area where we have got some wriggle room."
Mrs Chadwick said retailers were enjoying increased profits and saw in last year's December quarter an 11 per cent increase in retail spend and a 15 per cent increase in transactions compared with December 2012.
"This is good, but not good enough. We will continue to invest in and improve our inner city and encourage others to invest.
"When you've got a good plan, you keep going, you don't get nervous."
Mrs Chadwick said population growth was a big part of Rotorua being able to get back on the right track.
"Rotorua district experienced a permanent and long-term net migration gain of 571 persons in the year to September 2015.
"This compares with a gain of 297 a year ago, and a 10-year average of 128 (loss)."
She said it was now time to change the council's focus from getting Rotorua ready for business, to achieving sustained growth.
She finished her presentation by urging the Property Council to bring in more investors or put any ideas it might have forward.
Phil Kai Fong, spokesman for the Bay of Plenty branch of the New Zealand Property Council, said he was excited about seeing the growth in the city.
"We need a strong council that's going to facilitate growth and I think that we are starting to see that now," he said.
"I think Rotorua is undergoing a re-invention."