"What we do is we go out to industry and we ask them to nominate, so for two weeks they nominate and basically it's the top three in each category that go through to the finals."
She said the final stage of voting to determine winners would begin today.
"People from the industry again will then vote out of the three finalists, but last year we also introduced a judging component and mystery shop component so all individual categories will also be judged and put to the test in their craft."
Ponsonby Rd was a Jasco Distributing Outstanding Bar finalist.
Co-owner Tamati Coffey said events like these were good for new businesses.
"We've only been open just over two months. It puts you on the map as well, we have some businesses around town that have 10 awards in their window so we are looking to participate."
The public can vote for their favourite hospitality individual or business via text.
Hospitality employees, establishment owners and suppliers to the industry are permitted to vote in all categories via the online nomination form.
-For more information on the categories, and to vote, visit www.rotoruaawards.co.nz.