More migrants are choosing to settle in Rotorua, according to recent statistics, enriching the cultural fabric of the city.
The latest Statistics New Zealand figures show 4693 new people settled in the Bay of Plenty - including Rotorua - in the year ended July. That is 18.1 per cent up on the previous year.
The increase in migrant arrivals between the July 2014 and July 2015 years was led by India, Australia, the Philippines, and China.
Alexis LewGor from the Rotorua Multicultural Council said she had noticed a growth in the ethnic and migrant communities, many of whom came to the region because of job prospects.
"Recently a growth in employment in the tourism, forestry and wood processing, geothermal and agricultural sectors mainly for academics seems to be another major attraction."
She said a walk down Tutanekai St could show the diversity of the city.
"Twenty-eight years ago I counted approximately 21 ethnic cafes and restaurants. Go for a walk down that same street and many others in the central business district - on nearly every street you could dine on cuisine ... from another country."
Migrant Sreerenjini Vinodkumar moved to Rotorua from Kerala, in South India, with her husband and daughter in December last year to look for work, and has enjoyed everything about Rotorua, she said.
"We are happy. Winter was a bit difficult."
She said her daughter Devpriya, 4, was settling in well attending a local kindergarten, and her husband had found work as a welder fabricator.
"We are here on a 20-month working visa but are in the process to extend that. I am searching for a job but not working at the moment. I have a master of computer application."
She said she had no idea what Rotorua was like before she moved here, but community support was forthcoming.
"I have been going to English classes and recently joined the Rotorua Newcomers Network."
Personnel Resources consultant Angelique Tizard said the increase in the number of migrants brought more business to Rotorua.
She said there were lots of employment opportunities in Rotorua but finding the right match for any role was essential.
"The candidates must update their CVs as per New Zealand format. If they have the right skill and experience, they will definitely get the job."
Nationwide, unadjusted Statistics NZ figures showed a record net gain of 59,600 migrants in the July 2015 year.
The annual gain in migrants has been setting new records for the last 12 months.
The increased net gain of migrants in the July 2015 year was driven by both more arrivals and fewer departures.
Migrant arrivals (117,100) continued to reach a new high, up 14 per cent from the July 2014 year. Migrant departures numbered 57,500, down 6 per cent Additional reporting Simran Kainth.