"No one was allowed to touch it. I had little wee scrapes."
Comments on the Rotorua Daily Post Facebook page were mixed - with some Vegemite fans and others who had converted to the opposition spread after it took so long for Marmite to return to shelves.
Others were hanging out for its return.
"I went to the shop and got Marmite this morning and just finished eating some on fresh Vienna bread. Sooo good I waited till my girl went to school then went straight to get in."
Sanitarium general manager Pierre van Heerden said 500,000 jars had been made and he hoped that would meet demand.
He said it was difficult to predict where people would shop so some areas might sell out.