Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
    • All Lifestyle
    • Residential property listings
  • Property
    • All Property
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Rural
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Rotorua Daily Post

Mark Lister: The many roles of a good financial adviser

Bay of Plenty Times
25 Sep, 2021 07:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Mark Lister says a good financial adviser is the gatekeeper, or maybe more accurately, the bouncer. Photo / Getty

Mark Lister says a good financial adviser is the gatekeeper, or maybe more accurately, the bouncer. Photo / Getty

COMMENT:

If you think your financial adviser is there to be a great stock picker or to predict where the market is going next, you're mistaken.

In fact, if they claim to be able to do such things, you should probably run a mile. That's exactly what you don't need from someone tasked with looking after your wealth.

I'll let you in on a secret – no investment professional knows where interest rates, the currency or the sharemarket are going next. Not with any accuracy, at least.

We all have our views, but your guess is probably as good as ours.

Advertisement
Advertise with NZME.

That doesn't mean you should fire your adviser tomorrow and go your own way. But it might suggest you need to better understand the crucial role they play in helping you achieve your goals.

Rather than being a financial clairvoyant, a good adviser specialises in risk management. They will focus on putting together your portfolio in a way that makes it sturdy enough to withstand whatever market conditions come your way.

A well-constructed set of investments, tailored to your own specific needs and risk profile, and based on sound, disciplined investment principles is by far the best thing you can do to maximise your future returns.

Advertisement
Advertise with NZME.

A good adviser will put a lot of emphasis on this from the very beginning, and they'll start by making sure you have a clear picture of what your specific investment goals are.

Are you investing for retirement, as a legacy for the kids and grandkids, or both?

Discover more

Mark Lister: Taper talk. All eyes on the Fed

17 Sep 10:00 PM
Business

Mark Lister: Pay off the mortgage faster, or invest?

12 Sep 09:00 PM

Mark Lister: Strong results fire up the NZX

04 Sep 11:30 PM

Mark Lister: Land of opportunity, but also volatility

29 Aug 07:45 PM

When do you want to retire, what sort of lifestyle are you hoping for, and how much will be enough to achieve that?

Are you looking for income, long-term capital growth, or stability and predictability?

These are the big questions that'll help you get to grips with and find the answers to. Once you know where you're going, they'll come up with a strategy and a portfolio to help get you there.

Most important of all, they'll make sure that you stick to it.

Mark Lister is Head of Private Wealth Research at Craigs Investment Partners. Photo / Supplied
Mark Lister is Head of Private Wealth Research at Craigs Investment Partners. Photo / Supplied

A good adviser is the gatekeeper - or maybe more accurately, the bouncer - to any bad ideas that might try and get in the door. Trust me, there'll be a few of those.

There will come a time, probably more than once, when you will be on the precipice of making a bad decision. Maybe even one that will cause permanent damage.

Advertisement
Advertise with NZME.

There's always a bandwagon to jump on, a banker or fund manager trying to sell you something you don't need, or the temptation to panic and run for the hills at precisely the wrong time.

This is when your adviser will come into their own. They will ensure your investment portfolio remains fully aligned with your long-term plan, regardless of what is going on around you.

It is their one job.

They are not here to predict what the Reserve Bank will do next, whether Fletcher Building will outperform Spark, or any other trivialities of the market that will have little bearing on your nest egg in 2046.

They are a behavioural coach, an educator and a business partner. They will keep you on the straight and narrow, tell you when one of your bright ideas is a terrible one, and rein you in if you're beginning to stray a little too far from the path.

Make sure you understand the true worth of good investment advice, and what it is you're paying for.

It's not the ability to predict where the market might go next, or which shares could be this year's "next big thing".

There are many other much more important qualities to look for when entrusting your savings to someone.

Mark Lister is Head of Private Wealth Research at Craigs Investment Partners. The information in this article is provided for information only, is intended to be general in nature, and does not take into account your financial situation, objectives, goals, or risk tolerance. Before making any investment decision Craigs Investment Partners recommends you contact an investment adviser.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Rotorua Daily Post

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM
Premium
Property

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Premium
Opinion

How much trust should we place in analyst advice?

15 Jun 04:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Business

'Life-changing': International flights return to Hamilton Airport

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM

Jetstar's first planes to Sydney and Gold Coast have taken off from Hamilton this week.

Premium
All rentals must meet five Healthy Homes standards by July 1

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Premium
How much trust should we place in analyst advice?

How much trust should we place in analyst advice?

15 Jun 04:00 PM
Top honours for star salespeople

Top honours for star salespeople

13 Jun 04:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP