Among the items for sale will be raranga (weaving) putiputi kete, bone and pounamu carving, clothing and vintage items. Kapa haka 2015 calendars photographed by Erica Sinclair will also be for sale. Designers and artists taking part include locals Leilani Rickard, Mereana Ngatai and Awhina Teka.
Mrs Maxwell said feedback about their previous store was that it was not an ordinary pop shop but more like a gallery.
"Everything has a Maori theme and is either designed or made by Maori," she said.
"Everyone who has a booth here make their own products - that's the kaupapa [agenda]. Nau te rourou, naku te rourou, ka ora ai te tangata - with your basket and my basket the people will survive."
The Maori Pop Up Shop is open at 1180 Hinemoa St, from 10am to 5pm. It will run until Sunday, with late night shopping tonight.