"He developed a unique framework to give rural people the opportunity to communicate about their feelings and situations."
He provided life-saving pastoral support to growers during this time, Mr Raine said.
Mr Greaves was the Psa national recovery co-ordinator and helped arrange industry-wide counselling, grower discussion groups and other support avenues.
"He has made a positive difference to our industry by developing a system that deals with the seriousness of life during rural crisis."
Mr Greaves said: "I've been involved in the kiwifruit industry all my working life.
"My biggest achievement in the industry is to play my part to the very best of my ability. Everyone is important and has a part to play, I have been doing mine."
"The kiwifruit industry has a bright future as long as new people, like I was once, are allowed in to make their mark and bring their innovations, hopes, dreams, energy and skills."
Other awards presented were the Bledisloe Cup, to Hawke's Bay consultant John Wilton, and industry service awards to berryfruit scientist Geoff Langford and former HortNZ chief executive Peter Silcock.
John Wilton was recognised for his long-serving commitment to the pipfruit industry.