New figures show tourism spend for Bay of Plenty is up. Photo/File
New figures show tourism spend for Bay of Plenty is estimated to be $1.6 billion for the year to July 2016, up 7 per cent compared with the year to July 2015.
Monthly Regional Tourism Estimates were released today in a statement by the Ministry of Business, Innovation and Employment
(MBIE).
MBIE Manager of Sector Trends Peter Ellis said in the year to July international visitors spent $494 million (up 5 per cent compared with the year to July 2015), and domestic tourists spent $1.1 billion (up 8 per cent) in that period.
"When it comes to the monthly expenditure, tourism spend in Bay of Plenty for the month of July 2016 is up 12 per cent compared with the month of July 2015," he said.
Mr Ellis said MBIE developed the Monthly Regional Tourism Estimates in consultation with tourism industry representatives to create a better measurement of the value of tourism in the regions.
"Tourism spend information for the regions helps inform investment and planning in the tourism industry by providing further insight into where both domestic and international tourists are spending their money."
The Monthly Regional Tourism Estimates measure the expenditure of international and domestic visitors in regions in New Zealand. Data users will be able to filter the information to get the data they need, including breaking down into key areas within regions, country of origin, tourism product grouping such as accommodation, passenger transport and retail sales, and by year.
The data is based on administrative transaction data.
To view the full statistics from the Monthly Regional Tourism Estimates, visit the MBIE website.
