Kiwifruit: Dame Lisa Carrington named Zespri’s first global brand ambassador

Olympian – and SunGold kiwifruit fan – Dame Lisa Carrington is Zespri's inaugural global brand ambassador.

Zespri, the world’s largest kiwifruit marketer, has named Dame Lisa Carrington, New Zealand’s most decorated Olympian, as its inaugural global brand ambassador.

The four-year global partnership aims to inspire people to focus on their health and wellbeing through the goodness of kiwifruit.

Zespri said the partnership highlighted its commitment to health, quality and excellence – values it said Carrington exemplified throughout her record-breaking kayaking career.

The collaboration is also connected to the Bay of Plenty, as it is Carrington’s birthplace and produces about 80% of the country’s kiwifruit.

Carrington said she was pleased to be representing the region.

“It’s great to be able to connect back with home,” she told The Country’s Jamie Mackay.

It was early days for the partnership and Carrington said she would take it “year by year”.

She said Zespri has released an “awesome” 90-second cinematic short film to launch the relationship and she looked forward to promoting Zespri worldwide.

While Carrington shows no signs of slowing down in her sporting achievements, the ambassador role could lead to a new career when she finally hangs up her paddle.

“I’ve never had to be in the corporate world other than this ambassador role,” she said.

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“There will be a lot to learn over the next four years with Zespri and how they operate.

“That’s probably just something for me to work out and understand over our relationship going forward.”

She said Kiwis were lucky to have access to a superfood such as kiwifruit “all through the year”.

As for the product itself, Carrington said she was partial to Zespri’s SunGold brand.

“I’ve only recently tried the RubyRed and that was quite nice, but I really do enjoy the gold.

“But I mean, it’s not fair to have a favourite, right?”