Mr Worsp said Rotorua was blessed with many natural wonders including 18 lakes and beautiful forests.
"So it's no wonder more and more people are choosing to holiday in what we market as 'New Zealand's coolest hot spot'."
The list features in the latest issue of AA Directions and adds to the overall theme of celebrating New Zealanders' love of water. The magazine is being delivered to around 580,000 letterboxes of AA members throughout New Zealand.
Top swimming holes
* Karekare Falls, Auckland
* Bulli Point, Lake Taupo
* Blue Spring, Putaruru
* Kerosene Creek, Rotorua
* Rainbow Falls, Kerikeri
* Mermaid Pool, Matapouri, Northland
* Mosquito Point, Whanganui
* Pelorus Bridge Scenic Reserve, Marlborough
* Cleopatra's Pool, Abel Tasman National Park
* Lake Rotoiti, Nelson Lakes, South Island