"Santa has come early this year," she said. "If we got a dollar for every time we have had a conversation about it with customers, we'd be rich. It certainly seems to roll around quickly."
AJ's Emporium is stocking tinsel and a handful of Christmas tree decorations but manager Sheryl Davy said it did so all year-round.
It was concentrating on Halloween decorations for October 31, with stock arriving soon, before the bulk of the Christmas stock would come in.
A quick sweep by the Rotorua Daily Post showed chain stores The Warehouse and Farmers weren't yet stocking decorations. Dollar Star and Pinata on Hinemoa St are also yet to start stocking their festive decorations.