"We support housing, why wouldn't we?"
Rice said the iwi had a long-term vision for the area and the special housing area was just one part of that vision.
"It's a work in progress. It's a massive vision, we can't predict how it's going to develop and how long it will take but that's the journey we're on.
"It's all about building wellbeing."
The iwi wants to move the industrial area and its noise out of Ngongotahā.
"We want to upgrade that whole area and make it a good place for our people to be and live ... Everything is about building and making things better for our people and when I say our people that's not just Maori, it's the whole Ngongotahā community," Rice said.
"Long-term is not 20 or 30 years. I'm talking about my grandchildren's, grandchildren's grandchildren."
Te Poari Newton said the iwi saw the development as a chance to provide more housing for the community.
"We've been there for many generations and support this development in its entirety."
The SHA proposal has previously come under fire from members of the community such as Ngāti Ngararanui Hapu Trust and neighbours.