YES regional co-ordinator for the Central Bay of Plenty and co-founder of Digital Natives Academy Nikolasa Biasiny-Tule said they gathered their mentors from the local business community.
"YES is a competition which is able to sit inside the school curriculum.
"It is a real, and maybe first, opportunity for student entrepreneurs to speak about their ideas, to have a variety of industry experts listen and give constructive feedback."
In 2016, the team from Western Heights High School won the Regional Award for their "Kiwipac" idea.
Ms Biasiny-Tule said these experiences had far-reaching, positive impacts on students as they learnt to do market research, developed strategic business plans and many went on to develop successful businesses.
Past YES alumni include the founder of Give a Little, Nathalie Whitaker, co-founder of Te Whare Hukahuka and head of Maori development at The Icehouse, Shay Wright and Kiwibank co-founder and chief executive Peter Brock.
Throughout the year, events organised to support the students will include E-Day, Dragons Den, Pitch Night, Market Day and a Regional Awards Dinner.