"We've all heard stories of exploited workers and that's a bad look for the industry and New Zealand exports," Wright said.
"Pick BOP is a recruitment office with a commitment to best practice, offering high-quality services specific to the horticulture industry," she said.
"International customers are also increasingly looking at a grower's social responsibility. Making sure staff are well trained and safe are just as important for the bottom line as the product quality, so it's win-win."
Pick BOP serves a different role to industry advocacy groups, she said.
"What I saw missing was a collaborative solution.
"We want to make things transparent for members, by not accepting any non-compliant behavior."
Pick BOP will open its doors in Te Puke on January 29.