The collection has not been professionally valued and the listing price has been calculated based on world prices.
The man said he had researched prices for sporting memorabilia on the world markets.
He's keeping at least one jersey for himself - a replica of the 1905 All Blacks kit.
"My wife doesn't want to lose that one," he said.
The Trade Me auction was a way to get the collection into the public eye and it would be taken to an auction house if it did not sell on the internet, the man said, although he was confident an overseas fan coming to New Zealand for the world cup might want to make an investment.
The sale is being handled by Bill Hedges, a friend of the businessman. He said there were a few people watching the auction.
"With the World Cup it seemed a logical time to sell," he said.
"People may think it's a high price but this is a collection. Someone out there will buy it for the price."