"It was a different experience playing in Italy. Rugby is very different over there, it is very forward orientated and I had to adapt to the style and more or less the culture they played. I learned a lot from my experience over there and hopefully I can bring that into the mix here," said Haimona.
"Definitely the [Bay of Plenty] squad has changed a lot since I was last here in 2008, there is a good feeling amongst the team and we are looking to achieve big things. We have some young players and together it will be a great season ahead of us."
Haimona will not only take the field for the Steamers, but will be involved in the delivery of a number of community rugby projects including junior rugby and Maori rugby.
Haimona will focus mainly on Rotorua and the wider Central Bay of Plenty but will also support Maori rugby and youth participation throughout the Bay region.
"I am definitely looking forward to it. It is a role that I have wanted to do my whole life and definitely after rugby. This opportunity with the union will be great and I am looking forward to working with the union and supporting junior rugby," said Haimona.
Bay of Plenty Rugby Union chief executive Mike Rogers said it was great to welcome Haimona back.
"Kelly is a fantastic ambassador for Bay rugby and also Maori rugby. He has been able to have some fantastic experiences through rugby and using his skills and experience to help our young players and especially young Maori players is a great way he can contribute to our game and our community."
