And what his does is seriously dampen initiative, imagination, innovation and that innate desire to succeed and please, which is as natural to children as breathing - or should be.
This is the philosophy that tells kids that they don't have to be winners and that even if they are they're no better than anyone else; that it is okay to be a loser as long as you've participated.
In far too many schools these days the competitive spirit that inhabits every child is being suppressed. And the unfortunate thing about that is that it can have a seriously deleterious effect on the rest of their lives.
So I go right along with the mother of a Tauranga Intermediate student who has laid a complaint with the Human Rights Commission over the hugging ban. What makes me sad is that she has to go to that length to get any redress.
"This is a blatant attack on [children's] rights ..." she said. "It stops children learning the most important fundamental thing on Earth, and that is to feel compassion and to feel real love, whether from a friend or from family."
How right she is. After all, touch is the first thing a new baby experiences, having been blasted into the world from a warm and comfortable womb.
It is its feel of a mother's (and, perhaps, father's) touch in the first moments of life that tells a newborn baby that he or she is not alone in this new world but is part of the human race.
Touch is one of the most powerful means of communication known to all living things, from the positives of a calming cuddle of a baby, to a gentle caress between a man and a woman, to a comforting clasp in distress, to patting a dog or stroking a cat, to the negatives of pushing, shoving, slapping or punching.
To deprive children of the right to communicate positively by touch is, indeed, criminal, and if the boards of those schools don't do something about it pronto then they don't deserve to hold their positions.
As Nicola Power, senior lecturer in the faculty of health and environmental studies at AUT, said: "Often people don't understand the importance of human touch and therefore to take that away from children at a time in their life when they often seek reassurance and comfort is a decision difficult to understand."
No, not difficult. It's downright impossible.
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