Throughout Friday, Saturday and Sunday, there will be plenty of free family events, including an art exhibition, a writing competition for school students and exhibition, a film showcase screening historic films of Taupo from 1920 to the 1990s and a giant canvas created by local illustrator Donovan Bixley to colour in.
Other July events have also come under the Taupo Winter Festival umbrella, including the Taupo Market, the popular Taupo Hobby Expo, open studios by local artists, the Turangi River Shiver and the Lake Taupo Mid-Winter Swim.
The festival is also bringing a new attraction, a 35m ice slide, free to the public from 10am to 4pm daily.
Towncentre Taupo is getting on board on Saturday, with Streets Alive, a collection of activities, entertainment and buskers around the Taupo shopping area.
The festival wraps up on Sunday with a free pancake breakfast for 2000 people and a full day of activities.
The festival is the brainchild of Taupo events and arts organisers Nicola Carter and Kylie Hawker-Green. Mrs Hawker-Green said they were excited about the blend of free events and ticketed shows.
"I'd be thrilled if everyone had a go at something - the light trail, a go on the ice slide or a party at Automatic 80s."
-Visit www.taupowinterfestival.co.nz. Tickets for the paid events are at Ticketek.