The Fordlands community is out to celebrate the positives in its neighbourhood while taking a stand to put families first.
A silent March for Whanau will held from Harold Cres this morning, which is part of the "It's not OK," anti-violence campaign. Two billboards will be unveiled to promote strong families and the importance of adults being strong role models for their children. A free street party will be held afterwards in Meadowbank Cres.
The events have been organised by community committee, Ko Te Tuara Totara o Fordlands. The main aim was to help educate, empower and advocate for better hauora (health) and housing in the area. There is also a focus to help young people "re-engage with education".
Co-treasurer Maraea Pomana said the day was about recognising the many good things in Fordlands.
"It's about challenging the stigma, the stereotype that Fordlands has had over the years. There are a lot of families in Fordlands who care for Fordlands and care for the future of our young people," she said.
"A lot of our young people say Fordlands is like family - there is a strong community network."
The street party will open with a pohiri and will have live music, a free barbecue and spot prizes. Export Meat Warehouse donated 200 sausages. The day has also been supported by the Rotorua Lakes Council's sustainability portfolio and the Ministry of Education.
"Our people care about Fordlands, they're passionate about their community," secretary Billie-Jo Pomare said. "We want to take a stand against violence but from a strength-based approach. The street party is a fun way to engage with the community."
The group said they were following the aspirations left by community leader Marnie Flavell Snr. His son and namesake, Marnie Jr, is now chairman of the committee.
"We want to see how we can better serve and advocate for them and how to bring the right services here, to the people," he said. "We also want to have our own community centre."
The March for Whanau will start at 9.30am at Harold Cres before marching at 10.30am. The street party starts from 11.30am.