He said his music spoke from his experiences.
"The music I do is written in te reo or is bilingual, with various different themes, but the theme of the music and the songs we'll be doing for the show will just be around my story and my upbringing and tying that upbringing with the season of matariki.
"So I'll be talking about things like ta moko and traditional practices from my area Tairawhiti on the East Coast, and singing about my love for God as a Christian boy, and then I'll be singing about other things we should be looking forward to like strong leadership in our community."
Ruha, who is the leader of his troupe, said the festival always drew a strong crowd.
"I'll be singing and playing guitar and then the quartet will be playing behind me," he added. Other performers include The Ed Waaka Band, Double Derelicts and Hawaiki Tu Theatre Company.
For more information on this year's Auckland Matariki Festival, visit www.matarikifestival.org.nz