The 2W Gravity Enduro is almost sold out. It will preview the first round of the Enduro World Series in March and will feature current world champion Tracy Moseley from the UK.
"That's the great thing about our festival, it's all about community and participation ... it's really inclusive," said David Crowley, from the Rotorua Bike Festival Charitable Trust.
"You can rub shoulders with world class superstars."
The National Mountain Bike Championships are in the first weekend of the festival. These events will serve as a dress rehearsal for Crankworx.
Mr Crowley said for the Singlespeed World Championships in late 2010, "there were 1000 entries, including over 400 international riders from 29 countries and an estimated economic benefit of more than 2 million dollars."
All Festival events are free to watch or gold coin entry. -For more information visit www.rotoruabikefestival.com