"It decides whether they will be on the Maori or general roll for the next two general elections. Now is your time to choose."
Voters on the Maori roll vote for a candidate in a Maori electorate and voters on the general roll vote for a candidate in a general electorate.
Whichever roll a voter is on, they choose from the same list of political parties when casting their party vote.
The results of the 2018 Census and the Maori Electoral Option will help determine the number of Maori and general electorates for the next two general elections.
The option was launched last Saturday at the Tai Tokerau Kapa Haka festival in Whangarei.
Social media personalities William Waiirua, Stacey Morrison, Tawaroa Kawana and Puawai Taiapa are lending their voices to the campaign.
"Electoral Commission teams will be at events like the Kapa Haka regionals over the next four months as part of a kanohi ki te kanohi (face to face) campaign to spread the word about the option," Bohte said.
For more information go to www.maorioption.org.nz.