Apparently the lean Jennifer Aniston has been linked to the craze, which sees people consuming jars of baby food.
It's meant to be simple as you are easily able to control your calorie intake by just sticking to one jar.
There doesn't seem to be any mention of the fact that you'll be starving.
Nutritionists are already jumping on board, warning people that it's not healthy to just eat baby food and if you keep it up, you will get sick.
The Daily Post has helped those facing the January battle of the bulge by publishing a feature last week that details 30 ways to lose weight. Yes, apparently there are 30 ways.
We live in an outdoor playground that's awash with different things you can do to get fit and healthy.
So there's no excuse, right?
Let's see what happens in February.