Blemishes are removed, waistlines shrunk, busts enhanced. If celebrities who spend hours working out and perfecting their image need touching up, how much more do you and I?
Sadly many of us still strive for the impossibly perfect image, and some people sacrifice their health to do so.
Good Talks director Rachel Hansen, who teaches workshops with groups of people about how to love and trust your body, said there had been a big increase in focus on appearance among teenagers today thanks to the rise of social media.
You can hardly go a day now without seeing someone taking a selfie.
Ms Hansen said teenagers often spent a lot of time editing those selfies before posting them. It's a sad state of affairs.
People are far too quick to judge based on appearance.
It's no wonder so many people have body image issues.
We need to encourage each other to live a healthy lifestyle rather than strive for that impossibly perfect body.
Everyone is different and that's what makes our world so great.