There is so much information, so many accusations and recriminations flying back and forth, that the whole issue seems to be growing exponentially.
It's a lot to take in and you can't blame people for not wanting to even do so.
Though a quick peek at the most popular stories on nzherald.co.nz yesterday afternoon showed four out of the five top stories stem from the issue.
Our columnist Garth George argues that Labour and the minor parties must be gritting their teeth that the Hager affair is constantly obscuring their policy announcements.
But I imagine there's a fair bit of schadenfreude among the opposition ranks as the key players in this saga face the spotlight.
There's also more than a fair bit of schadenfreude apparent among media types, but to be fair most would probably be just as excited whichever political party was under the gun.
I have argued before that it's a pity this issue is overshadowing valuable policy discussion, but it's worth remembering there are still four weeks until September 20, and while I don't think Hager, Slater, Jason Ede, Aaron Bhatnagar, John Key and Judith Collins among other #dirtypolitics players are going anywhere anytime soon, this election race is relatively young.