Any number of factors could account for the low turnout to this month's Rotorua Rocks for Christchurch event at the Energy Events Centre.
Organiser Layla Robinson has pointed out that the weather was terrible, which may have kept people at home, and that as it was a long weekendmany locals may have taken the opportunity to get away for a few days.
Add to that the poor state of the economy and many people's wallets, Rotorua rock fans and potential concertgoers might have decided they couldn't afford it despite the reasonable ticket prices.
But the facts tickets sales were low and no money was raised for quake-ravaged Christchurch shouldn't take away from the amazing efforts of those behind the show, including Layla Robinson, who, if I remember rightly told me about her plans for the fundraiser within 24 hours of the February earthquake.
Due to her efforts, and the generosity of so many others, a $40,000 show was staged for less than $8500. The end result is obviously disappointing but the efforts put in are heartening. Should Rotorua again be called on to help out let's not let this exercise stop us trying again.
We know we can provide a good turnout - look at the success of Raggamuffin, which The Daily Post revealed was expanding. John Rowles' upcoming Rotorua concert was the first in the country to sell out. Look at this city's ability to put on regular musicals and plays. We do miss out on some touring shows and artists, and we've reported before that this is because of low turnouts and slow ticket sales, so there is a part for all of us to play in keeping the quality entertainment coming to town.
But, as we report here, venue costs and a lack of variety of available venues are also factors keeping events away. Events & Venues boss Peter McLeod says a register of Rotorua venues could be something to help get more shows here.
Sounds like a plan. Let's do whatever we can to get shows back on the road to Rotorua.
