But sometimes, for whatever reason, it just doesn't work.
I know my opinion will upset some breastfeeding advocates but the pressure put on new mums to breast feed isn't nice.
I have heard of one midwife telling a pregnant woman she will easily be able to breastfeed - it's natural and has happened for centuries long before milk formula was invented.
The truth is, back in those days, some babies died or were fed by wet nurses (people paid to feed other people's babies breast milk).
Breastfeeding aside, imagine the benefits of having new and improved milk formula for babies who have no choice but to take bottle milk - for instance those who have been adopted and those whose mothers are alcoholics or drug addicts.
While I would hate to see a fancy new formula take away a willingness for mothers to breastfeed, it will hopefully take away the guilt for those who can't.
What do you think?
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