But from the restaurants' points of view, you can understand the logistical issues of having to open at breakfast.
You can't expect staff to work from 7am to late at night, so having breakfast on the menu means employing more staff - including another chef.
But Mac's Food and Wine and Brew Craft Beer Pub have taken the punt and are giving it a go. Other restaurants have said they might follow suit.
They should be congratulated for listening to the criticism.
I went for tea at Eat Streat the other night and made a comment to a waiter that it was nice and busy.
He joked back, "yeah, no matter how many times your paper bags this place, it's still busy".
Although he was having a laugh, it's worth noting this newspaper isn't "bagging" Eat Streat.
I will always support the businesses down there. There is no where else in Rotorua I'd rather have dinner or a drink.
It's also our job to make sure ratepayers' money which has gone into the development is being spent wisely and those who are benefiting are making the most of the opportunity.