But after seven and eight previous convictions (which is what Te Papa and Toetoe had respectively), they had been given far too many chances.
Sadly, there are still some out there with the mentality that drink-driving is not a crime.
Take a case in the Tauranga District Court this week.
A company director was convicted of being almost four times over the drink-drive limit.
His response to the police when stopped was "who cares?" That attitude says it all.
It's a shame the police nationally no longer allow the media to publish a full list of people convicted of drink-driving, citing privacy concerns.
The fear of appearing in the newspaper was, for some, a good incentive to call a cab or get a sober driver.
Meantime, it's heartening to know local judges are prepared to use the full extent of the law and come down hard on those who refuse to learn their lessons.