The J Fashion Shows always gets a lot of media attention.
"It is covered in Marie Claire, Vanity Fair, Tattler, and it's on channels like the BBC and CNN."
The designs, which are created by Ms Kostanich, using prints designed by Mrs Rickard, take Maori and New Zealand-inspired designs away from the stereotypes, they said.
Mrs Rickard said science played a large role in her discovering the print which would define her collection.
After viewing microscopic images of the cellular walls of harakeke (flax), that had been taken at Crown Research Institute Scion, she decided to use them in her collection.
Ms Kostanich got involved after she saw the designs at a fashion show at Rotorua Library in 2013, and has been the head of production ever since, she said.
"When something is meant to be it just happens," she said.
- If you want to sponsor Leilani Rickard and Suzan Kostanich, email info@iwicreations.com