"There were a few collectors among them, a lot of people looking for memories," Mr Heiford said.
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The doors were opened for RSA members at 9.30am, before it was opened to the public at 12.30pm.
Rotorua Collectors Centre owner Walter Dobbs purchased photographs, flags, plaques and a large world map at the sale for his Tutanekai St store.
"It was all right, it was never going to be treasures there, a lot of things had already gone, but I went down when it was opened to the public and made a few purchases."
Before the sale, the Rotorua Energy Charitable Trust bought about 3500 items that are now held at the Rotorua Museum.
Those items will be made available for loan to the Rotorua RSA in the future. All the uniforms, which mostly date from World War II, are to be auctioned in Wellington next year, and all the RSA's military weaponry has gone to Auckland to be auctioned in November.